Building and scaling future-forward web2 and web3 projects. Focusing on human-centric tech that shifts paradigms. In short, I like to build things that fill real needs and fulfill those who use them. 


Decentralization Adoption Strategy
Strategic Design
Culture & Brand


Communications
Marketing 




Erin Dahl




2017-Present
Content Coopérative

PARIS
Founder of a strategy and communications agency that specializes in building brands and content that people actually want.

2024
PWN

GLOBAL
Communications for PWN, the universal peer-to-peer lending protocol.

2023-Present
SheFi

GLOBAL
SheFi Paris Lead. Member of Cohort 8 of SheFi, a DeFi/web3 educational initiative and community for womxn.

2023-2024
AthenaDAO

GLOBAL
Led Community & Awareness for AthenaDAO, a DeSci DAO advancing women’s health research, education, and funding.

2021-2022
Accor

PARIS
Built and led a robust creative team to breathe new life into content for Accor’s portfolio of brands.

2020—Present
Sanofi

PARIS
Developed revamped internal communications tone of voice and content, consulted on Diversity & Inclusion and CSR strategies.

2019—Present
Devialet

PARIS
Created English tone of voice for French luxury tech brand, executing 360° English communications.

2015-Present
New York Magazine

NYC
Published in NY Mag, Coveteur, NYLON, and others.

2012-2017
Haven In

NYC
Operations, communications, and customer experience for luxury boutique apartment rental agency.  Editor of New York Times-acclaimed Paris culture publication.

2010-2012
Edelman

NYC
Business development, community engagement, and employee experience for the world’s largest PR firm.



SPEAKING



I hope this, one day, finds you well.
groovy render by Rick Rothenberg 🪩